Campaign Information Boxes
The following table describes the default information boxes.
Box | Description/Action |
---|---|
Campaign Name | Name of the campaign. Click in the box and type a campaign name. |
Description | A brief description of the campaign. Click in the box and type a description. |
Objective | The objectives of the campaign (such as “Increase sales in Midwest region”). Click in the box and type the objective of the campaign. |
Call to Action | The promotion message used in the campaign (such as "Act now to get 50% off"). Click in the box and type the call to action. |
Lead Source | Campaign lead sources. Click the Associate next to the item to associate. | button and click
Status | The status of the campaign. Click the drop-down arrow and select from the list. |
Code | A unique identifier for the campaign (such as PM12345). You can assign any combination of letters and numbers that have not been used. |
Start Date | The start date for the campaign. Click the | button to select the date.
End Date | The end date for the campaign. Click the | button to select the date.
Manager | Person or team within your organization who will manage the campaign. Click the person or team within your organization to manage the campaign. | button to find the
Owner | Person or team within your organization who has access to the campaign.Click the user or team within your organization that has access to the account. | button to find the
Using the Campaign Detail View