What are Campaigns?
A campaign is a combination of various advertising, public relations, sales promotion, and selling activities used over a period of time to achieve predetermined sales or marketing goals. A campaign can target a specific industry or group. Infor CRM Marketing allows you to track information such as the time frame of the campaign, products associated with the campaign, response rates for a campaign, and more.
- Use the Campaign Detail view to add or edit campaign information or to launch a campaign.
- Use the Campaign List view to view and manage campaign groups.
How Do I?
