Marketo Sales Insight tab
Use the Marketo Sales Insight tab to view the Key Performance Indicators that assist the sales representatives to increase the efficiency. This tab can be accessed from the Detail view of these entities:
- Contact
- Lead
- Marketo Lead
You can view these Key Performance Indicator (KPI) Definitions:
| Field Name | Description |
|---|---|
| Priority | Indicates a recommended order for the lead that must be contacted. |
| Urgency | Indicates the change in the score of the lead.
For example, if the lead has recently visited many websites or opened more emails, the sales representative must follow-up more quickly. |
| Person Score | Indicates the score of a lead, in comparison to the other leads. A high score indicates that the person is more interested and informed about the offers than a person with a lower score. |
| Engagement | Indicates the interest of a lead and the priority for contacting the lead. This value is calculated based on the Priority, Urgency and the Person Score. The flames icon indicates the urgency and the stars icon indicate the relative score. |