Overview

Infor Sales Intelligence for CRM enables you to use your data to not only improve customer relationships, but also to define customer purchase likelihood and to predict next likely purchases.

These are the main features of SICRM:
  • Next Likely Purchase (NLP): Predicts which products a customer might purchase next.
  • Purchase Likelihood (PL): Predicts whether or not a customer will make a purchase in the near future.
  • Attrition Risks (AR): Identifies a customer who is at risk of sales volume going down in the near future.
  • Prospect Likelihood scoring (PLS): Identifies prospective customers based on the communication data.

SICRM is implemented as a combination of REST API and batch capabilities to load customer data and export the results of the calculations in bulk.

API consists of:
  • Push transactions (push): The push data endpoint enables you to send transaction data to be used by SICRM for calculation.
  • Get recommendations: Generates a ranked list of products for a customer.
  • Get purchase likelihood: Calculates the value that shows how likely a customer is to make a purchase.
Batch capabilities support:
  • Bulk import of customer transaction data
  • Bulk export of the calculation results into a file
  • Bulk import of communication data and export of Prospect Likelihood scores into a file