Prerequisites

Ensure that these licenses are assigned before configuring MAM.

License Required for Assignment
Microsoft Intune Plan 1 or a bundle that includes Microsoft 365 E3/E5, EMS E3/E5, Business Premium. Enforcing app protection policies Required for each protected user
Microsoft Entra ID P1 Applying Conditional Access policies Required only when Conditional Access is used
Note: An Intune license is mandatory to enforce App Protection for a user. Assign the Intune license and application protection policy to the same group of users. Application protection cannot be enforced for a user without an Intune license. Without an Intune license, the application runs without MAM protection, such as PIN requirements and other restrictions.