Promotion categories
Promotion categories are used to define the types of promotion dates that can be created. Each promotion category includes a description and a scale (Small, Medium, or Large), which defines the expected effect on sales or volume. To improve the quality of the forecast results, categories that are assigned the same scale should have similar effects on sales volumes.
For example, a department store might have these promotion categories:
| Category | Scale | Description |
|---|---|---|
| WEEKLY FLYER | Small | Weekly distribution day for the store discount or coupon flyer |
| SEASONAL SALE | Medium | Quarterly sales events |
| PUBLIC HOLIDAY | Medium | Public holidays, including holiday weekends |
| ANNUAL SALE | Large | Once-a-year sales events, such as Black Friday |