Specifying attribute mappings in the Business Center Sign in to the Business Center. Select Application Setup > Application Properties. In the PIM.Attribute Mapping field, specify the ID of the attribute in PIM to map to each element. For example, specify this value: BRAND=ItemBrand,MANUFACTURER=ItemManufacturer,DESCRIPTION=ShortDesc,LONG_DESCRIPTION=Detail,NAME=ItemName,IMAGES=MainImages Click Save.