Optimizing Product Pages of Rhythm for Commerce

Search Engine Optimization (SEO) is crucial for e-commerce sites as it makes products searchable by end users. Search engines like Google and Bing rank websites with the best SEO practices higher, placing them at the top of the Search Engine Results Page (SERP) that appears after a user triggers search. Websites with the best SEO practices are likely to be featured on the first page, which users are most likely to browse. Effective SEO practices increase the visibility of product pages, potentially leading to more sales and improving the site's online presence.

These SEO practices are implemented in Rhythm for Commerce:

  • Keyword in URL

    The URLs of Product Details pages and Categories contain the Item Name and Category Name respectively. This tactic enhances search engine visibility by making the URLs informative and relevant to search queries. Additionally, Product Details pages also include the Category Name of the category to which the item belongs.

  • Href links
    These elements in the webshop have href links so that crawlers can navigate through the pages and discover items:

    • Product List Widget Configuration (Display Options = Products): Product Cards for every item on the Product List

    • Product List Widget Configuration (Display Options = Category): Every category

    • Categories on the Category Navigation Widget

    • Categories on the Header and Footer Menu

    • Product List Widget Configuration (Page Load Type = Pagination): The page numbers on the Product List

  • H1 Tagging

    The Product Details page features the Item Name as its only h1 tag for the entire page, ensuring search engines recognize the page's main subject. Similarly, the Product List page includes the Category Name of the specific category the user is currently viewing as its only h1 tag for the whole page.