Adding a hyperlink to web content You can add a link to an external URL, an asset from Documents and Media, or a page in the website. In the navigation pane, expand the menu under the name of the site. Select Content & Data > Web Content. Select the text or image. Click the Link button. Click the arrow and specify how the link is opened. Select one of these options: Option Description Default Open the link with the browser's default setting. _self (same tab) Open the link in the current browser tab. _blank (new tab) Open the link in a new tab. _parent Open the link in the current frame's parent frame. _top Open the link in the top frame. Specify the link: To open a hyperlink, specify the URL in the field. To open an asset from Documents and Media or a page in your website, click the browse button and select the asset or page. Click the Confirm button.