Product detail search engine optimization (SEO)

When product detail SEO is enabled, web crawlers can index product detail information. When users specify a search term in an internet search engine, information about your products can now be displayed in the search results.
This product information is tagged and exposed to web crawlers:
  • Product names
    Product names are used as the link that users click to open your web shop from a browser search. It is also used in the browser tab.
  • Product images
    The thumbnail image is included in browser search results.
  • Product long description
    The long description is used as the snippet text in the search result. If a long description is not provided in Infor PIM, then the long description that is available for a product in the Business Center is used.
  • Item names
    The item name is included in the Product Details page URL. This improves the readability of the URLs and provides context about what the page is all about.

Only products that are included in the guest user's assortment are exposed to web crawlers.