Analytics and reporting

You can use Google Analytics and Google Tag Manager to measure purchase activity in your web shops, such as revenue by product.

To set up Google Analytics and Google Tag Manager, complete these tasks:

Acquire a Google Analytics ID.
See https://support.google.com/analytics/answer/1008015?hl=en#please-add-scope-external.
Acquire a Google Tag Manager ID.
See https://support.google.com/tagmanager/answer/6102821?hl=en#please-add-scope-external.
Specify Google IDs in Rhythm Portal.
In Google Tag Manager, create a tag to capture information.
See https://support.google.com/tagmanager/topic/3281056?hl=en&ref_topic=3441647
In Google Tag Manager, set up a custom event to trigger the tag.
See https://support.google.com/tagmanager/topic/7679384?hl=en&ref_topic=3441647
In Google Analytics, enable the Ecommerce view.
See https://support.google.com/analytics/answer/1009612?hl=en&ref_topic=1037061#zippy=%2Cin-this-article

The code that pushes data from order checkout to Google Analytics is available in your web shop. You do not need to add the code.