Establishing campaigns

To add or edit a campaign:

  1. Log on to the Business Center as a merchant administrator.
  2. Click the Shop > Campaigns link in the navigator.
  3. Click Create New.
  4. On the Campaign Details page, enter basic details like scope, dates and descriptions.

    See the table below for a complete description of each setting.

    Field Description
    Campaign Type

    Controls the page on which a campaign item is listed in the Customer Center (News or Campaigns). Both types of campaigns can appear on the home page.

    See also Overview on campaigns and promotions.
    Category Name

    The item category to feature in the campaign. To assign a category to the discount, click Find. In Category Finder page, search and select a category by clicking on the Category Name.

    Leave this field blank to create a campaign that can apply to item in any category.
    Item Number

    Identifies a single item to feature in the campaign. If you need help to find the item number for the item you have in mind, click Find.

    Leave this field blank to create a campaign that can apply to any item.
    Manufacturer Name

    The manufacturer whose items may be featured in the campaign.

    Select "All" to create a campaign that can apply to items from any manufacturer.
    Internal Name Serves as the identifier for the campaign within the application.
    Begin Date The first day on which the campaign comes into effect.
    End Date The last day till the campaign is in effect.
    Descriptions The name and description of the campaign in each of the languages supported by your application.
    User Segments

    Use the controls in the Add New User Segment area to establish a set of user segments to which the campaign applies.

    • To add a new segment, select it from the User Segment list and click Save.

    • To remove a segment, click the "X" icon corresponding to the segment you wish to remove.

    The campaign and its associated discounts are available for all segments that you specify. If you wish to control campaign discounts based on user segment, you must create a new campaign for each segment.
    Discounts

    You can establish any number of discounts to associate with the campaign.

    • To add a new discount, click Add New Discount. In the Discount Details page, define the discount using fields in the Details area, and click Save.

    • To remove a discount, in the Campaign Details page, click the "X" icon corresponding to the discount you wish to remove.

    The settings for each discount are the same as those for standard discounts.

    Note: This field is available for stand-alone profile only.
  5. Click Create.

    The page reloads with a larger form that shows your settings so far, but also includes additional fields for defining discounts and user segment availability. This configuration applies to stand-alone profile only.

    Note: Only items that match all of the settings for a campaign can be included in the campaign, and only during the time span specified.
  6. Click Save to submit your new settings.
    Note: Use the search form to find the campaign you wish to edit. To edit a campaign, click the date in the Campaign Name column of the list. The form for editing a campaign is identical to the one for creating a new campaign.