Campaigns
A campaign is defined as an activity or event that is carried out towards a Target Group. The Target Group consists of contacts or accounts or both. The goal of a campaign is to address a defined target group with a message during a specific period of time.
When planning for a campaign, take these into consideration:
- How long should the campaign last and how much is the cost of the campaign.
- Who is the target audience. Some campaigns are directed towards different categories of contacts of the accounts in your database.
Campaigns are designed to work as a container for a number of Campaign Parts and therefore has no Target Group or questions.