A campaign is a set of activities that is conducted to send a message to a target group within a set period.

The Campaign dimension contains all records for the campaigns maintained in the Campaigns tab in M3 CLM.

The attributes listed in the table are part of the custom subject area. M3 Analytics contains more attributes in the default subject area. For a complete list, see the mapping document in KB 2015457.

Hierarchy Custom subject area Attributes
Campaign M3A Opportunity Management

Campaign Part Type, Campaign Part Type Code, Campaign Part Type Name

Campaign Part One Code, Campaign Part Two Code, Campaign Part Three Code, Campaign Part Four Code

Commissioned By


End Date, End Date Campaign Part

Focus Area, Focus Area Code, Focus Area Name

Gen Act On Reply

Generate Act On Start

Goal Number Of Replies

Id, Id Campaign Part

Name, Name Campaign Part

Number Of Replies

Response, Response Code, Response Name

Responsible Selection, Responsible Selection Code, Responsible Selection Name

Start Date, Start Date Campaign Part


Target Group Size


Total Sum Of Cost