What differentiates claims from text statements?
Claims are different from the text statements that can be displayed on a product label. Text statements are free-form text for labels that have no basis in regulatory requirements. They are not derived from a formula nor are they required to be substantiated by claim logic.
Some claims are required to be substantiated. For example, the claim that a food is “America’s favorite” can have a referenced document of a study that was completed to corroborate the statement.
Other claims must conform to regulatory rules. For the “Low Fat” claim to be applied to a product, the fats parameters must meet specific quantity conditions. These conditions vary according to regional regulations.
This chapter uses this Calcium (CA) parameter example: A Good Source of Calcium is 20+ MG/100G.