Calculated measures

This table shows the measures that are calculated in the fact:

Measure Measure description
Average Lead Response Time (assigned) Average Lead Response Time, assigned, is the average count of days between the first contact date of the lead interaction and the lead date assigned.
Average Lead Response Time (create) Average Lead Response Time, create, is the average count of days between the first contact date of the lead interaction and the lead create date.
Leads Expected to Convert Percent Leads Expected to Convert Percent is the percentage of leads converted to customer orders based on the campaign expected leads.
Closed Leads % Closed Lead % is the percent of leads closed to total leads.