Marketo Integration overview

When Marketo Integration is installed, the application users can leverage valuable marketing and activity-related data for leads and contacts that can assist with business solutions. Marketo Marketing data provides visibility into the types of promotional materials customers can respond to the most. The application users can use this data to assist with closing opportunities and determining the level of engagement of their leads.

The key features include:

  • Two-way synchronization for Leads
  • Two-way synchronization for Contacts
  • One-way synchronization for Opportunities
  • One-way synchronization for Opportunities
  • One-way synchronization for Users

Before you can integrate with Marketo you must create a LaunchPoint for the application in Marketo.

Administrators can set up or view:

Note: Marketo permits a maximum number of 150,000 API calls in one day. If that number is exceeded, the synchronization activities between the application and Marketo fails.
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