What are Campaigns?
A campaign is a combination of various advertising, public relations, sales promotion, and selling activities used over a period of time to achieve predetermined sales or marketing goals. A campaign can target a specific industry or group. Application Marketing allows you to track information such as the time frame of the campaign, products associated with the campaign, response rates for a campaign, and more.
- Use the Campaign detail view to add or modify campaign information or to launch a campaign. See Campaign Detail view.
- Use the Campaign list view to view and manage campaign groups. See Using the Campaign list view
You can perform these tasks related to campaigns:
- Add a campaign. See Adding a campaign.
- Copy a campaign. See Copying a campaign.
- Launch a campaign. See Launching a campaign.
- Delete a campaign. See Deleting a campaign.