What are Campaigns?

A campaign is a combination of various advertising, public relations, sales promotion, and selling activities used over a period of time to achieve predetermined sales or marketing goals. A campaign can target a specific industry or group. Application Marketing allows you to track information such as the time frame of the campaign, products associated with the campaign, response rates for a campaign, and more.

• Use the Campaign detail view to add or modify campaign information or to launch a campaign. See Campaign Detail view.
• Use the Campaign list view to view and manage campaign groups. See Using the Campaign list view

You can perform these tasks related to campaigns:

• Add a campaign. See Adding a campaign.
• Copy a campaign. See Copying a campaign.
• Launch a campaign. See Launching a campaign.
• Delete a campaign. See Deleting a campaign.