Account Association detail view
Use associations to create a relationship between accounts.
For example, if you were working with a company with multiple divisions, you can create an account for each division (divisional accounts), and create an account to represent the company as a whole (parent account). You can then associate each divisional account with the parent account. If there are contacts in different divisions of the parent company, you can associate the contacts.
More than one account association can exist for a particular account. Use the Account Association detail view to see in-depth information about an account relationship with another account. The association view includes the names of the accounts, as well as a brief description and any notes.