Marketo overview

Marketo for the Infor CRM SLX Web Client provides an integration between Infor CRM SLX and Marketo. Marketo is a marketing automation tool that improves the probability of providing qualified leads at the right time to the sales organization and enables these organizations to:

  • Streamline, measure, and automate the marketing tasks and workflows.
  • Improve the operational efficiency.
  • Increase the revenue.

When Marketo Integration is installed, Infor CRM SLX users can leverage valuable marketing and activity-related data for leads and contacts that can assist with business solutions. Marketo Marketing data provides visibility into the types of promotional materials customers may respond to the most. Infor CRM SLX users can use this data to assist with closing opportunities and determining the level of engagement of their leads.

The key features include:
  • Two-way synchronization for Leads
  • Two-way synchronization for Contacts
  • One-way synchronization for Opportunities
  • One-way synchronization for Accounts
  • One-way synchronization for Users

Before you can integrate with Marketo you must create a LaunchPoint for Infor CRM SLX in Marketo.

Administrators can set up or view:

Note:  Marketo permits a maximum number of 150,000 API calls in one day. If that number is exceeded, the synchronization activities between Infor CRM SLX and Marketo fails.
Once configured, users can access: