Campaign Fields

The following table describes the default fields:

Field Description/Action
Call to Action The promotion message used in the campaign (such as 'Act now to get 50% off'). Click the field and type the call to action.
Campaign Name Name of the campaign. Click the field and type a campaign name.
Code A unique identifier for the campaign (such as PM12345). You can assign any combination of letters and numbers that have not been used.
Description A brief description of the campaign. Click the field and type a description.
Display using “My Currency” If Multi-Currency is configured, you can choose to display the campaign information using the opportunity currency type or your currency type. See Multi-Currency.

Select the Display using "My Currency" check box to display campaign information using the currency type you selected in your user options. See Using Opportunity Statistics.

End Date The end date for the campaign. Click Calendar to select the date and then click OK.
Estimated Budget Displays the read-only Budget Expenses amount that can be added and edited on the Budget/Results tab.
Launch or Launched To launch a campaign click Launch.

Once the campaign is launched, the label changes to Launched.

Launched on The date on which the campaign was launched.
Lead Sources Campaign lead sources. Click Lookup and click Associate next to the item to associate.
Manager Person or team within your organization who will manage the campaign. Click Find to find the person or team within your organization to manage the campaign.
Number of Stages The number of stages as defined on the Stages/Tasks tab.
Number of Targets The number of targets associated with the campaign on the Targets tab.
Number of Tasks The number of tasks defined on the Stages/Tasks tab.
Objective The objectives of the campaign (such as 'Increase sales in Midwest region'). Click the field and type the objective of the campaign.
Owner Person or team within your organization who has access to the campaign. Click Lookup to find the user or team within the organization that has access to the account.
Start Date The start date for the campaign. Click Calendar to select the date, and then click OK.
Status The status of the campaign. Click the drop-down arrow and select from the list.