Marketo overview

Marketo for the Infor CRM SLX Web Client provides an integration between Infor CRM SLX and Marketo. Marketo is a marketing automation tool that improves the probability of providing qualified leads at the right time to the sales organization and enables these organizations to:

• Streamline, measure, and automate the marketing tasks and workflows.
• Improve the operational efficiency.
• Increase the revenue.

When Marketo Integration is installed, Infor CRM SLX users can leverage valuable marketing and activity-related data for leads and contacts that can assist with business solutions. Marketo Marketing data provides visibility into the types of promotional materials customers may respond to the most. Infor CRM SLX users can use this data to assist with closing opportunities and determining the level of engagement of their leads.

Before you can integrate with Marketo you must create a LaunchPoint for Infor CRM SLX in Marketo

Administrators can set up or view:

• Configuring Marketo
• Running the Marketo ad hoc jobs
• Running the Marketo scheduled jobs manually
• What is Marketo Partitions
• The Marketo Synchronization Maps tab
• Adding a new Marketo Entity Map
• Marketo Synchronization Map Detail view
• The Marketo Map Fields tab
• The Edit Map Field window
• The Marketo Activity Types tab
• Modifying the Activity Type
• The Marketo Synchronization Maps tab
• Adding a new Marketo Entity Map
• Marketo Synchronization Map Detail view
• The Marketo Map Fields tab
• The Edit Map Field window
• The Marketo Activity Types tab
• Modifying the Activity Type
• Marketo Session Log List view
• Marketo Session Log Detail view
• The Session Errors tab
• Viewing Marketo Session Log Error Details