What are Campaigns?

A campaign is a combination of various advertising, public relations, sales promotion, and selling activities used over a period of time to achieve predetermined sales or marketing goals. A campaign can target a specific industry or group. Infor CRM SLX Marketing allows you to track information such as the time frame of the campaign, products associated with the campaign, response rates for a campaign, and more.

• Use the Campaign Detail view to add or edit campaign information or to launch a campaign.
• Use the Campaign List view to view and manage campaign groups.

You can perform these tasks related to campaigns:

• Add a campaign
• Copy a campaign
• Launch a campaign
• Delete a campaign