Campaign Fields

The following table describes the default fields:

Field	Description/Action
Campaign Name	Name of the campaign. Click the field and type a campaign name.
Description	A brief description of the campaign. Click the field and type a description.
Objective	The objectives of the campaign (such as 'Increase sales in Midwest region'). Click the field and type the objective of the campaign.
Call to Action	The promotion message used in the campaign (such as 'Act now to get 50% off'). Click the field and type the call to action.
Lead Source	Campaign lead sources. Click (Find) and click Associate next to the item to associate.
Status	The status of the campaign. Click the drop-down arrow and select from the list.
Code	A unique identifier for the campaign (such as PM12345). You can assign any combination of letters and numbers that have not been used.
Start Date	The start date for the campaign. Click (Calendar) to select the date, and then click OK.
End Date	The end date for the campaign. Click (Calendar) to select the date and then click OK.
Manager	Person or team within your organization who will manage the campaign. Click (Find) to find the person or team within your organization to manage the campaign.
Owner	Person or team within your organization who has access to the campaign. Click (Find) to find the user or team within the organization that has access to the account.