Example 2
Consider the strategy and tactics from Example 1. But this time consider the outcome value. If the strategy does not have a measure of its own, then no value for outcome is shown.
But consider that it does have a separate goal. Then the outcome value would be calculated and the different values are shown in the table below. Thus, the outcome for actual of 5 with budget of 10 would be 50%, but the activity is 70% for the first quarter.
Calculating outcome value
Unit=Marketing, Period=Quarter 1, Accumulation Method=Current
| Object | Contributing weight | Actual | Target | Outcome | Calculation |
|---|---|---|---|---|---|
| 400 press mentions per year | 50% | 90 | 100 | 90% | |
| 24 feature articles per year | 50% | 3 | 6 | 50% | |
| PR Campaign | 5 | 10 | 50% | 5/10 = 50% |